Meta’s Instagram has just launched its new Meta AI, which helps its users have a better experience. Just like Instagram, many platforms are incorporating AI in their applications for a better experience for their users. Not only this, but AI automation reduces manual work and enhances the productivity of employees in different roles.
According to Statista, the market for AI technologies is vast, amounting to around 244 billion U.S. dollars in 2025 and is expected to grow well beyond that to over 800 million U.S. dollars by 2030.
This data highlights how the Artificial Intelligence (AI) market is expanding across the business and showing positive results to them. In today’s article, we will study how AI is changing business across the globe and understand how small businesses can incorporate AI for growth. Let’s understand it better.
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Key Ways Businesses Use AI in Their Applications
As artificial Intelligence has already helped businesses with better customer experience and automation, there are various other ways you can use AI in your custom application.
1. Customer Service Automation
When talking about AI in customer business applications, one of its most popular uses is in customer service. Now, you can use AI-powered chatbots and virtual assistants for customer queries. These AI chatbots can solve customer queries and handle a wide range of customer queries 24/7. If using AI for customer service automation, you will be getting:
- Instant answer to frequently asked questions.
- Route complex issues to human agents
- Provide personalized recommendations
2. Personalization and Recommendations
Using AI on your application can deliver a personalized experience to your users.
Do you know that all e-commerce applications, such as Amazon and streaming services like Netflix and Amazon Prime Video, use AI algorithms to analyze users’ behaviour and present them with personalized choices?
AI will be used to show recommended products or content, customize marketing messages, and predict user preferences.
3. Predictive Analytics
Besides data analysis, AI enables businesses to anticipate future trends and behaviors by analyzing historical data. This will help you to have a better understanding of the customer behaviour. The AI predictive analytics can forecast demand and inventory needs, predict customer churn, and optimize pricing strategies.
These strategies are beneficial for businesses that are in the finance, retail, and logistics sectors. So, if you are one of them, you must start using AI for your application.
4. Fraud Detection and Risk Management
When running a business, you must be aware of the potential for fraud. The majority of financial institutions use AI to detect fraud and any irregularities in the data.
Enabling AI allows you to monitor unusual data behaviour and avoid risks. AI can help you prevent payment fraud, identify security breaches, and assess credit risk.
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5. Marketing Automation
If you have a business, you must market it for better sales. AI is now helping businesses to optimize marketing campaigns and bring better results. Whether it is about the new strategy and modern trend, businesses can seek major help from AI and implement it in their business for overall growth.
If using AI, you can not only segment audiences more effectively but also personalize email content and predict campaign outcomes. This will ultimately boost your engagement and bring better ROI.
6. Process Automation (RPA + AI)
Another significance of using AI is how it helps in Robotic Process Automation (RPA). When combined with AI, it allows businesses to automate repetitive tasks that involve decision-making.
This includes Invoice processing, Data entry, Compliance checks, and more. Companies use automation tools to increase productivity and reduce operational costs.
Benefits of Using AI in Business Applications
As businesses are using AI for automation, let’s understand the benefits of choosing AI for your business application here.
- Improved Efficiency: AI enabled applications improved the efficiency of your work. By choosing AI, you can automate routine tasks and reduce manual errors.
- Cost Savings: One of the major reasons why businesses are shifting to use AI for their business application is how it minimizes labor costs and operational expenses.
- Better Decision Making: Choosing AI provides actionable insights through data analysis.
- Enhanced Customer Experience: If your business is looking for a better and personalized user experience, it’s high time to choose AI for customer experience. AI automation for the business application helps the business to shift their human support for problem solving, delivering faster, more personalized service.
- Scalability: Last but not least, AI allows businesses to grow operations without proportional increases in resources.
Conclusion
AI for business and custom applications has helped business owners to bring the best solution for them. Using AI for the business will help you to enhance customer experience and save costs. It also helps in marketing strategy and brings better decision-making to the table.
If you have your custom application or are planning to build one, then TechRev is here for you. Our experts can help you build your custom application and help you to integrate AI that will boost your business.
Frequently Asked Questions
Q1: Is AI only for large businesses?
No. AI can be used by medium and small-sized companies to increase their sales and cut costs. With cloud-based AI tools and SaaS platforms, any business can use AI and bring change to their business.
Q2: Does integrating AI require a technical team?
Not always. There are many AI tools available in the market that offer simple and easy installation and plug-and-play integrations that don’t require deep technical expertise. However, if you want a custom AI for better performance, you must choose an expert team for it.
Q3: Is AI secure for business use?
Yes, AI is 100% safe and secure for the business to use. The AI uses security proticos and are compliant with their laws. It aso safeguard the privacy of the users data and offers protective measures.