Have you ever wondered how mobile platforms are revolutionizing the world of e-commerce?
In recent years, the shift towards mobile commerce has been undeniable. With the proliferation of smartphones and the convenience of shopping on-the-go, businesses have recognized the need to adapt their strategies to meet the demands of mobile consumers. In fact, statistics show that mobile commerce sales accounted for nearly 54% of all e-commerce sales in 2020 alone.
One platform that has proven to be a game-changer in the world of mobile commerce is iOS app development. With its unique capabilities and a large user base, iOS apps have become a secret strategy for skyrocketing e-commerce sales. Take, for example, the success story of an online fashion retailer that launched an iOS app. Within a few months, they saw a significant increase in sales, with mobile purchases accounting for over 70% of their total revenue.
With all these factors in mind, it’s clear that iOS app development holds tremendous potential for boosting e-commerce sales. Whether you’re a small business owner or a large enterprise, using the power of iOS apps can help you tap into the growing mobile commerce market and stay ahead of the competition.
One of the best ways to take advantage of the mobile eCommerce trend is to develop an iOS app. iOS app development is an excellent secret strategy for skyrocketing e-commerce sales, and here’s why.
In this blog post, we will explore the key reasons why iOS app development is the secret strategy for skyrocketing e-commerce sales.
The Rise of E-commerce
The proliferation of e-commerce has been a defining trend of the past decade, revolutionizing the retail landscape and consumer behavior. The unparalleled convenience and accessibility of online shopping, bolstered by the widespread adoption of smartphones and internet connectivity, have propelled e-commerce to unprecedented heights.
According to Statista, global e-commerce sales are projected to hit $4.8 trillion by 2021. Looking ahead, the future of e-commerce seems even more promising, with forecasts already reaching a surge to $6.5 trillion in sales by 2023.
With industry giants like Amazon leading the charge, businesses of all sizes are embracing e-commerce to expand their reach and capitalize on the ever-growing online consumer market.
The Power of iOS
The iOS operating system, known for its intuitive interface, seamless performance, and robust security measures, continues to be a favored choice among users worldwide. Apple’s commitment to user experience has cultivated a loyal customer base for iOS devices like iPhones and iPads. In recent years, iOS has dominated the smartphone market, with Apple capturing a substantial share of global smartphone shipments.
Looking ahead, the future of iOS appears even brighter, as the demand for iPhones and iPads continues to rise. It is estimated that by 2025, iOS devices will account for over 25% of the global smartphone market. With such a strong market presence, businesses catering to iOS users are poised to benefit from this lucrative customer base and tap into a world of opportunities.
Benefits of iOS App Development for E-commerce Sales
- Better User Experience
The mobile experience is not the same as the desktop experience. Mobile users have unique needs, different behavior, and preferences. That is why an eCommerce website that looks good on the desktop can’t provide an equally satisfying experience on mobile devices. Mobile-friendly websites seem to be unappealing to consumers, which leads to missed opportunities for the business.
Developing an iOS app can help you overcome the challenges of mobile user behaviour and preferences. An app can deliver a far better user experience than a mobile site or a web application. Navigating the app is more seamless and intuitive than a mobile website that requires pinch and zoom. Moreover, according to App Annie research, people spend far more time on mobile apps than mobile websites. Developing an iOS app that is user-friendly and effectively meets the needs of your customers can help boost customer engagement, satisfaction and drive up the sales.
- Wider Audience Reach
Developing an iOS app for your eCommerce business also makes it more accessible to millions of iPhone and iPad (iOS) users worldwide. According to Statista 2021, the global number of iOS users is 1.62 billion. That is an extensive pool of potential customers that businesses can target by developing an iOS app.
Moreover, iOS users are generally more willing to make purchases through their mobile device. According to Shopify, iOS users make purchases 23% more frequently than Android users. They also tend to spend more per purchase. Therefore, businesses that develop an iOS app may gain a competitive edge on sales and revenue.
- Better Security
Security is crucial to almost all eCommerce transactions. Most mobile users dread the idea of using their credit cards or providing sensitive personal information on a mobile website. In a study from Baymard Institute, 15.9% of the cart abandonment is due to concerns over the security of the transaction.
However, with iOS apps, there is less concern about fraud and other security problems. Apple’s app development guidelines put high emphasis on security standards that need to be adhered to by all applications in the app store. Moreover, iPhone users are highly conscious of using only trusted applications. Developing an iOS app can increase the trust and confidence of users who worry about data security, leading to a higher sales volume.
- Seamless Integration with Other iOS Features
iOS provides extensive support for developers to integrate different iPhone or iPad features into their app functionalities. By developing an iOS app for your eCommerce business, you can use features like Apple Pay, ARKit, and Siri Kit to enhance the customer experience. You can also leverage these features to outshine your competitors.
For instance, by integrating Apple Pay into your eCommerce app, customers can quickly and securely complete transactions without entering sensitive banking information. The seamless touch ID or face ID authentication provides a frictionless, faster, and more secure checkout experience, which could boost customer loyalty, sales, and revenue.
- Easy Maintenance and Update
Mobile technologies are fast-paced, with significant updates and new releases unfolding frequently. Mobile web apps are sometimes problematic when it comes to updates. It may need constant testing and development efforts to ensure compatibility with new operating systems or updated web browsers.
However, Developing an iOS app is a lot more manageable. Apple provides developers with comprehensive documentation and stable tools to create reliable, high-quality apps. Moreover, Apple releases fewer iOS versions compared to Android, making it easier to maintain the app’s functionality and compatibility with new OS upgrades.
- Enhanced Personalization Capabilities
iOS apps offer robust personalization features, allowing businesses to tailor the app experience based on user data and behavior. This level of customization can lead to more targeted marketing, personalized product recommendations, and tailored promotions, ultimately increasing user engagement and conversion rates.
The integration of ARKit within iOS apps enables e-commerce businesses to offer immersive and interactive experiences such as virtual product try-on, 3D product visualizations, and AR-powered product demos. This innovative approach not only captivates customers but also builds trust and confidence in the products, potentially resulting in higher conversion rates and reduced return rates.
- Seamless Loyalty Programs and In-App Rewards
With the development of an iOS app, businesses can seamlessly integrate loyalty programs, reward systems, and gamification elements directly into the app interface.
By offering exclusive in-app rewards, discounts, and loyalty points, businesses can foster brand loyalty, encourage repeat purchases, and create a sense of exclusivity that can drive sales and customer retention.
- Push Notification Engagement
Using the capability of sending push notifications through iOS apps, businesses can deliver timely and targeted messages, such as flash sales, new product launches, or personalized offers, directly to users’ devices. This direct communication channel can significantly improve customer engagement, drive traffic to the app, and ultimately lead to increased sales conversions and order values.
An iOS app can offer integrated support features such as in-app chat, AI-powered virtual assistants, and comprehensive FAQ sections, providing customers with convenient access to assistance and information. By offering exceptional in-app support, businesses can address customer concerns swiftly, improve satisfaction, and potentially reduce cart abandonment, thereby positively impacting sales performance.
Real Case Studies
Several e-commerce businesses have successfully used iOS app development to boost their sales and engage with customers more effectively.
For example, Amazon and Shopify have developed robust iOS apps that offer a wide range of features, from personalized product recommendations to one-click ordering.
As a result, these businesses have seen a significant increase in mobile sales and customer engagement.
Conclusion
iOS app development is a powerful strategy for skyrocketing e-commerce sales. Through iOS app development, businesses can tap into the vast potential of the mobile market and drive sales to new heights. If you want to stay ahead of the competition and maximize your e-commerce sales, investing in iOS app development is the way to go.
With the right iOS app development strategy in place, you can unlock the secret to skyrocketing e-commerce sales and position your business for long-term success.
To learn more about how TechRev can help you with iOS app development for your e-commerce business, contact us today!